HY, WE ARE AYMARA

We are Jennifer and Sidney. We are mother and daughter. Make-up fanatics and proud female entrepreneurs. And we are the heads, faces and hearts behind the brand.

We believe that cosmetics have to highlight a person‘s natural beauty. Confident. Colorful. Strong and proud. Individual, timelessly progressive and of the highest quality. Aymara is the first brand to be all of that. For all people, for all ages, and for all skin types.

It’s the best of the two of us: Jennifer‘s know-how and years of experience in the cosmetics industry. Sidney‘s thirst for action, her fresh thinking and her keen sense of Zeitgeist. Aymara is Swiss quality and international standards, and the result of what is probably the most beautiful collaboration we could think of: that between a mother and a daughter.

Oh, the brand name! It is inspired by Jennifer’s other daughter (and Sidney’s younger sister) Aymara. What a beautiful, exotic, international name it is! Originally chosen by her Peruvian grandmother, Aymara derives from Bolivia and is a language, a tribe and the name of a princess. For us, Aymara means pure beauty and unconditional love.
How could we have named our brand differently?